The Sterile Eye

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I recently came across this awareness campaign about the congenital disease Epidermolysis Bullosa (EB) that blew me away. By making small changes to glossy photos of everyday objects, the advertising agency Lowe GGK really makes you feel the harsh reality for people with this disease. I think the images with the slide and the swing are the most disturbing.

Check out all the images in the series and read more about EB over at Debra International.

Tagged: campaign, debra, eb, epidermolysis bullosa, Lowe GGK

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